How do I ensure my emails are read more often?
Email marketing can be a wonderful way to connect with customers and promote your products or services, but if your emails are not being read, they will naturally not be effective either. We would love to share some tips to help you increase your email open rate and make your marketing emails more readable. By following these tips, you can ensure that your readers actually read your messages!
What is the email open rate?
The email open rate is the percentage of people who open an email out of the total number of people who receive it. A good open rate is around 20–30%. The email open rate indicates how successful an email campaign has been and whether its goals have been achieved.
How can you improve the email open rate?
The average person checks their email several times a day, but that does not mean they are always in the mood or have the time to read every message in full. So, how can you ensure that your customers actually open and read your email?
A compelling preheader in your emails.
Most people are well aware of the value of a good, compelling subject line, as well as the importance of setting up the SPF record in the DNS. However, the first sentence or paragraph of an email message also has an impact on the percentage of emails that are read. This first piece of text in your email message is also known as the snippet or preheader.
The preheader is the text that appears in the inbox next to the subject line, and it is a great way to engage your readers and draw them in to what you have to say. Here are three tips for writing a compelling preheader:
- Make it relevant: The preheader should relate to the content of the email, so that people know what to expect.
- Keep it short: Keep your preheader concise and to the point, so that people are encouraged to read the rest of your email.
- Add a CTA: Include a call-to-action in your preheader to encourage readers to open the email and find out more.
The effect of a higher email open rate
When the percentage of messages being read improves, major email providers will rate the sender domain more favourably and messages are less likely to end up in the spam folder. Because it is the first piece of text in your email, many email clients such as Gmail, Outlook, and the email client on the iPhone will display this text (or a portion of it) directly after the subject line as a preview in the message list.
A higher email open rate with the i-Reserve reservation system
In the i-Reserve reservation system, you can easily set up different preheader messages using template section blocks. These blocks can be included in an email template. This makes it quick and straightforward to run A/B tests to determine which