Collecting reviews fully automatically with your reservation system
Use a review system to have your brand, business, or products rated by satisfied customers. The i-Reserve reservation system is suitable for collecting customer reviews at business level or product level. This allows you to show new customers the rating of a particular meeting room or your conference centre. Customers are often inclined to choose products that have been rated as "good" by previous customers. It radiates trust.
The effect of reviews on your business
The effect of reviews on your business can be summed up in one word: powerful. Positive reviews can make your business. Here are some tips on how to generate them and what they do for your business.
The first step is obtaining online reviews. According to research by BrightLocal, 88 per cent of consumers trust online reviews as much as personal recommendations. And a study by Econsultancy found that 70 per cent of consumers are more likely to purchase from a site that has ratings and reviews. But how do you get people to review your business? The best way is to ask customers for feedback after they have had a positive experience with your business.
But what if you receive negative reviews? Don't worry, there are several ways to handle them. The first step is to address the issue with the customer and try to resolve it. If that doesn't work, you can respond publicly to show that you take the matter seriously. But don't forget that negative reviews can also be beneficial. They show that you are transparent and that you care about your customers.
Try collecting reviews for free
Create an account on a review platform. This could be Trustpilot, but also Klantenvertellen.nl, tevreden.nl, Kiyoh, TripAdvisor, or one of the many others. You can often (depending on the chosen platform) start with a free account to get acquainted with the review platform; optionally, you can opt for a paid account to have more options for displaying reviews on your own website. The invitation to leave a review can be sent from the review platform. With a free account, you often have no control over the email templates.
Collecting reviews via the i-Reserve reservation system
You can also set up an email template directly from the reservation system of i-Reserve to invite customers to leave a review. Alternatively, you can add an extra section to the booking confirmation email inviting customers to submit a rating.
How does this work? Through our reservation system, you can set up an email workflow. This means that an email is automatically sent after a reservation has changed status. This is useful for automatically sending a confirmation, a reminder, and also for requesting a review.
To do this, you create a standard template in your own reservation environment for requesting reviews. You then set up the email workflow for requesting reviews. What was the previous status of the reservation and what will the new status be — in other words, when should the email be sent to the customer. Our reservation system automatically emails the customer once the new status has been reached.
Which review systems does the i-Reserve reservation system support?
In addition to Trustpilot, our reservation system also supports other well-known review systems. For example Klantenvertellen.nl, tevreden.nl, Kiyoh, TripAdvisor, MeetingReview, and Booking.com. When the review system is used effectively, you not only have a visibly strong score on your own site. Your business rating can also be displayed with stars in Google search results. In addition to stars in standard search results, you can also (with a sufficient number of Google reviews) earn stars in your Google adverts.
Curious about our reservation system?
Browse our various DEMO websites and explore the possibilities for a range of industries. For questions or further information, feel free to contact us without any obligation. We are happy to help. Would you like to try our reservation system? Sign up and try it free for 30 days. Please indicate in the Comments field that you are interested in the access control feature.
Are you already a customer?
Would you like help setting up i-Reserve (email templates or displaying your score)? Our support desk is ready to assist you! Also see an article from FrankWatching and the Consumentenbond on the value of reviews on your webshop;
https://www.frankwatching.com/archive/2017/11/29/google-review-snippet-de-must-have-voor-je-webshop/
https://www.consumentenbond.nl/online-kopen/reviews-op-websites
Earlier background articles on structured data;
https://support.i-reserve.net/nl/ontwikkelaar/klant-pagina/hulp-paginas/product-detail/
https://support.i-reserve.net/nl/beheerder/templates/templates/microdata-in-emailbron/