From guests to regulars: 6 tips to turn your bowling alley into your favorite hangout

Tip 1: Create a welcoming atmosphere

One of the most important steps sounds obvious, but it's often overlooked: creating a pleasant and welcoming atmosphere. This means your guests will feel right at home from the moment they enter your bowling center . Therefore, we'd like to offer a few tips for creating a warm and inviting environment:

• Friendly staff: Your staff is the face of your bowling alley, so make sure they're always friendly and helpful. Train your team to greet guests with a smile and make them feel welcome. A personal approach can really make a world of difference. If your guests have special requests or questions, let your staff think along and adapt. This will immediately generate positive word-of-mouth advertising.
• Comfortable seating: Also, make sure you have plenty of comfortable seating, both on the lanes and in the lounge. People like to stay after bowling, especially if they can sit comfortably. Think of plush sofas, cozy nooks, and round tables where groups can sit together.
• Atmospheric lighting: The right lighting can significantly enhance the ambiance of your bowling alley. Choose warm, soft lighting that creates a cozy and inviting atmosphere.
• Music, scent, and acoustics : Play soft music in the background and ensure a pleasant scent and good acoustics in the room. These points are often underestimated but can contribute significantly to a positive atmosphere.

Tip 2: Organize events and theme nights

Another fun way to turn visitors into regulars is by organizing special events and theme nights. Regular bowling tournaments for various skill levels create a competitive yet fun atmosphere that people love to participate in. Theme nights like 80s night, disco bowling, or pajama parties, where the bowling alley is appropriately decorated with matching music and guests are encouraged to come in a themed way, add to the fun. Also, offer special packages for company outings with catering options and additional facilities such as meeting rooms , and organize fully catered children's parties with cake, snacks, and perhaps even a mascot, making it a fun time for both children and parents to visit.

Promotion via social media and newsletters

It's not enough to just organize fun events; you also need to promote them through social media and newsletters. Use platforms like Facebook, Instagram , and Twitter to promote your events with engaging photos and regular updates, and create event pages on Facebook where people can register and receive updates. Additionally, send a monthly or weekly newsletter to your mailing list with information about upcoming events and include photos from past events to generate interest. Partner with local businesses or influencers to reach a wider audience, and offer early bird discounts or special offers to those who register in advance to encourage participation.

Tip 3: Loyalty programs and discounts

Another way to convert visitors into regulars is by setting up a loyalty program. This sounds complicated, but you can make it as simple or as complex as you like. Loyalty programs and attractive discounts can keep your customers coming back again and again. Here are some ideas to get started:

Setting up a loyalty program

• Stamp cards : Stamp cards are a classic way to reward repeat visits. Every time a customer comes bowling, they receive a stamp. A full card (for example, ten stamps) earns your customer a free game or another reward. This is easy to set up and convenient for your customers.
• Earn points : Take things a step further with a digital points program. Customers earn points for every euro they spend, which they can later redeem for discounts, free games, or even exclusive events.

Attractive discounts and offers

• Loyalty discounts : Offer special discounts to regular customers. This could be a 10% discount after five visits, or a free drink every third visit.
• Exclusive Offers : Give your loyal customers access to exclusive offers, such as early access to events, special tournament prizes, or VIP evenings.
• Seasonal promotions : Vary your discounts by offering seasonal promotions. Think of a summer discount, a winter party, or a back-to-school offer.
• Friends offer : Encourage your regular customers to bring friends by offering a "bring a friend" discount. For example, if a regular customer brings a new guest, they both get a discount on their next game.

By offering a loyalty program and attractive discounts, you not only give your customers a reason to return but also to recommend you to others. Good luck!

Tip 4: Use an online reservation system

But perhaps just as important as the tips above is using an online reservation system . An online reservation system like i-Reserve can offer many benefits for both your customers and you. A reservation system is very convenient for customers because they can make a reservation at any time without having to call or wait for opening hours, while receiving immediate confirmation that provides security and confidence. Moreover, customers can easily view availability and choose a time that suits them best, making the entire reservation process very smooth. By making it as easy as possible for customers, you increase the chance that they'll remember you for their next night out.

But an online reservation system also offers many benefits for you as a business owner, such as increased efficiency through fewer phone calls and fewer administrative tasks. This frees up your staff for other tasks like organizing events, promoting events, and creating a welcoming environment. A reservation system also provides a clear overview of all reservations at a glance, which helps with scheduling and managing jobs. Moreover, automatic reminders via email or text message reduce no-shows by ensuring customers don't forget their reservations.

• See also: Everything about using the i-Reserve reservation system for your bowling alley

Tip 5: Collect and use customer feedback

One of the best ways to improve your bowling alley and turn customers into regulars is to keep them satisfied. You can do this by actively soliciting their feedback. Asking for feedback after each visit is important because it shows that you value and take customer opinions seriously. This can be done in several ways, such as sending short online surveys via email or text message after a visit, keeping the questions simple and targeted for easy completion. You can also ask your staff to politely inquire about guests' experiences during checkout or upon leaving the lane. You can also place a physical feedback box in your bowling alley where customers can anonymously leave their suggestions and comments.

The information gathered can help you identify areas for improvement, such as addressing recurring complaints about poorly maintained courts by investing in better equipment or maintenance schedules. Feedback can also provide valuable ideas for adjusting your offerings, such as introducing new theme nights or special menu items based on customer suggestions. By acting on feedback, you demonstrate that you value customer opinions and are willing to make changes, which increases customer satisfaction.

Tip 6: Community building and social media

Social media allows you to build a community around your bowling alley and increase your visibility. A community converts customers into regulars. To build a true community, you need an active and consistent presence on social media. Here are some ways you can do this:

• Share photos : Regularly share photos of fun moments on the course. Think of photos of tournaments, theme nights, and happy customers. People love seeing what's happening and are encouraged to come visit in person.
• Post customer stories : Share stories from your regular customers. This can be short interviews, testimonials, or simply a photo with a caption about their experience. This gives your bowling alley a personal touch and builds trust.
• Behind the Scenes : Take your followers behind the scenes. Show how you maintain your jobs, introduce your staff, or provide a glimpse into the preparations for an event. This makes your company more human and accessible.

Ideas for social media campaigns

Want to boost engagement and increase your visibility? Here are some campaign ideas that can help:

• Contests and giveaways : Regularly organize contests and giveaways. For example, ask your followers to share a photo of their bowling night with a specific hashtag for a chance to win a free game or a free drink. This increases engagement and provides more visibility.
• Polls and questions : Use features like polls and questions on Instagram Stories or Facebook to communicate directly with your followers. Ask about their favorite bowling ball, what theme night they'd like to see, or what snack they'd like on the menu.
• Event announcements : Announce all your events via social media. Use attractive photos and clear calls to action. Don't forget to create an event page on Facebook where people can register and receive updates.
• Live streaming : Stream live from your events, tournaments, or special evenings. Live videos often get more engagement and give potential attendees a good idea of ​​what to expect.
• Hashtag campaigns : Create a unique hashtag for your bowling alley and encourage your customers to use it when posting about their visit. This makes it easier to find and share user-generated content.

By being active on social media and running targeted campaigns, you can build a strong community around your bowling alley. This not only leads to more visitors but also fosters a greater sense of engagement and loyalty among your customers.

Try i-Reserve now for 30 days

We've provided you with plenty of information and ideas, and hopefully, you now have a good idea of ​​how to take your bowling alley to the next level by turning customers into regulars. Now it's time to put these tips into practice and truly grow your bowling alley. One of the easiest ways to see immediate results is by switching to an online reservation system like i-Reserve . It offers convenience for your customers and efficiency for your team, and also helps you collect valuable customer data. Plus, your staff will have more time to devise and implement campaigns that convert your customers into regulars. Want to learn more about how i-Reserve can help your bowling alley grow, or try our reservation system for 30 days ? Contact us .

Want to know more about what i-Reserve can do for your bowling alley? Read on

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