How do I ensure that my emails are read better?
Email marketing can be a great way to connect with customers and promote your products or services, but if they aren't read, they won't be effective. We would like to give you some tips to increase your email open rate and make marketing emails more readable. By following these tips, you can ensure that your readers actually read your messages!
What is the email open rate?
The email open rate is the percentage of people who open an email out of the total number of people who receive the email. A good open rate is around 20-30%. The Email open rate indicates how successful an email campaign has been and whether the goals have been achieved.
How can you improve your email open rate?
The average person checks their email several times a day, but that doesn't mean they're always in the mood or have time to read every message in full. So, how can you ensure that the customer opens and reads your email?
A catchy Preheader in your emails.
Most people are familiar with the usefulness of a good/catchy subject line.
As well as setting the SPF record in the DNS. But the first sentence/paragraph of the email message also influences the percentage of email read. This first text in your email message is also called a snippet or preheader. The preheader is the text that appears in the inbox next to the subject line, and it's a great way to get your readers interested in what you have to say. Here are three tips for writing a catchy preheader:
- Make it relevant: The preheader should be related to the content of the email so people know what to expect.
- Make it short: Keep your preheader short and sweet so people want to read the rest of your email.
- Add a CTA: Include a call to action in your preheader to encourage readers to open the email and learn more.
Effect of a higher email open rate
If the percentage of read messages improves, the major email providers will rate the sender domain positively and messages will be less likely to end up in the spam folder. Because it is the first text in your email, many email clients such as Gmail, Outlook and the iPhone email client will show this text (or part of it) right after the subject as a preview in the list of messages .
Higher email open rate with the i-Reserve reservation system
In the i-Reserve reservation system , you can easily set different preheader messages with template section blocks. These blocks can be included in an email template. This way you can quickly and easily A/B test which “snippet” improves the percentage of messages read. This ensures a better informed customer and a higher email open rate.
How do you increase the readability of emails?
But once customers have opened your email, they also want them to read it and understand the information and be encouraged to take action.
There are a few key things you can do to make your marketing emails easier to read and increase the chances of getting them opened. First, keep subject lines short and to the point. You want to give recipients a clear idea of what they can expect from reading your email. Second, use images sparingly. Too many images can make an email look cluttered and difficult to read. And finally, make sure the content of your email is organized in a logical manner. Use clear headings and subheadings to break up the text and help recipients quickly scan the information and find what they are looking for. By following these simple tips, you can increase your email open rate and make marketing emails more effective.
What is the right time to send emails?
There is no definitive answer to this question because it depends on your industry, the type of email you send, and your audience.
However, there are some general rules of thumb to follow - Send emails between Monday and Thursday, preferably in the morning or early afternoon
- Avoid sending emails on weekends or holidays
- If you If you're targeting consumers, send emails in the evening, when people are most likely to check their inboxes before going to bed.
Combine email marketing with collecting reviews
Email marketing is a great way to reach potential customers and let them know about your product or service. But also for reaching current customers to inform them of promotions, news or availability. Email marketing can also be used in conjunction with review collection .
Positive reviews can make your business.
When you collect reviews, you can show potential customers that your product or service is popular and loved. This can help increase the likelihood that they will choose to use your company over others. You can also use positive reviews in your email content. This helps build trust with potential customers and encourage them to use your product or service. You can set up an email template from the i-Reserve to invite your customers to write a review. Or you can place an extra button in the marketing email inviting customers for a review.
What can i-Reserve do for you?
In a telephone support session we can help you set up preheaders and include the preheaders in the email templates. In a workshop we can also discuss the subject of emails in more detail and set up an email campaign together.
Curious about our reservation system?
View our various DEMO websites and view the possibilities for various industries. For questions or additional information, please feel free to contact us. We are happy to help you. Would you like to try out our reservation system for 30 days? Sign up and register your subdomain name.
More information
The Hidden Metrics of Email Deliverability