Email marketing trends of 2023: everything rental companies need to know

Importance of email marketing in 2023

Despite the rise of new communication channels, email remains a powerful tool to connect with your target group and stimulate engagement. But why is email marketing still so relevant and effective? Email marketing offers opportunities for personalized communication. Using segmentation and automation, you can tailor emails to recipients' interests, locations, and household situations. Research shows that targeted personalization leads to higher customer engagement. Moreover, emails are measurable and analyzable. You can track the performance of your email campaigns using metrics such as open rates, click-through rates, and conversion rates. This allows you to continuously improve and optimize your strategy. Finally, email marketing is a channel where recipients have given explicit permission to receive messages. This means you reach an engaged audience who is interested in your offers and updates.

Artificial intelligence

Artificial intelligence or AI is an emerging trend that plays an essential role in optimizing email marketing strategies. You can plan and send email campaigns much more efficiently and easily based on specific triggers or user behavior. This means you'll be able to send personalized and timely emails without any manual steps, saving time and effort. AI can also give you valuable insights into the preferences and needs of your target group. Based on this information, you can use AI to create dynamic and relevant content specifically tailored to the interests and characteristics of each recipient. Or how about analyzing historical data and user behavior? With this data, AI can identify the ideal shipping time based on individual preferences. This means you can send emails when recipients are most likely to open and respond to them, increasing the effectiveness of your campaigns.

Automation in email marketing

Another trend in 2023 is automation of email marketing. With advanced automation capabilities, you can set up and run your email campaigns without even having to push the buttons. You can schedule, create, and send emails based on specific triggers and recipient behavior. For example, consider an automatic series of welcome emails to welcome new customers and provide them with valuable information about your rental offer. Additionally, you can send automated follow-up emails to convert potential tenants and encourage existing tenants to return. Automation also helps to create personalized emails with relevant offers. This makes recipients feel special and involved, resulting in a higher response and conversion. In addition, you can improve customer interaction and engagement through programmed email workflows. For example, you can automatically send an email after renting an item, asking for a review or recommendation.

Interactive emails

An email is no longer a boring piece of text. Sending images and videos to emails is nothing new. But you can send interactive emails. These emails go beyond traditional static emails and provide an engaging and immersive experience for recipients. With interactive elements such as buttons, carousels, forms, quizzes and even mini-games, you can increase engagement with your target group. The benefits of interactive emails are clear. They attract the attention of recipients, keeping them engaged with your message for longer. This increases the chance that they will click through to your website, view special offers or even make a rental reservation directly. In addition, it offers a new way to collect customer data. By including interactive elements such as forms or quizzes, you can gather valuable information about your customers' interests and preferences. This data can be used to further refine your marketing strategies and make your messages even more relevant. Another advantage is that you can share visual content more easily. Use an image carousel or gallery to give potential tenants a preview of your rental offering.

Mobile optimization

In 2023, mobile will play an increasingly important role in people's lives. More and more people are opening their emails on smartphones and tablets, making it essential to ensure your emails provide a seamless and engaging experience regardless of the device used. Why is optimizing emails for mobile devices so important? First, it improves the user experience. Mobile-friendly emails automatically scale to the smaller screen and are easy to read and navigate. This ensures that your message comes across clearly and recipients do not become frustrated by difficult to read or clumsy emails. In addition, optimizing emails for mobile devices impacts your customer engagement. According to research, 49% of consumers have said they delete an email on their mobile device if it doesn't display properly. By making sure your emails are mobile-friendly, you increase the likelihood that recipients will open, read, and respond to your message. Therefore, make sure your emails have a responsive design so that they automatically adjust to different screen sizes. Make your texts and buttons large enough to tap easily. Minimize the use of large images and heavy files to reduce loading time. And test your emails on different mobile devices and email clients to make sure they display properly.

Privacy and GDPR

Email marketing is the key to success, but there is one aspect that you should not overlook: privacy and the impact of the General Data Protection Regulation (GDPR) on email marketing. In 2023, privacy will remain a priority for consumers. The GDPR has dramatically changed the way companies collect, store and use data. How can you, as a rental company, comply with the rules and still run effective email marketing campaigns? First, it's important to get permission from recipients before sending them emails. Make sure you have a clear and explicit opt-in where recipients can indicate that they want to receive your emails. In addition, you must be transparent about how you collect and use personal data. Your privacy policy should clearly explain what information you collect, why you collect it, and how you keep it secure. Also, always be clear about how recipients can unsubscribe from your emails and manage their data. Furthermore, it is important to keep data secure and only use it for the intended purpose.

Send emails with i-Reserve

The i-Reserve reservation system offers the option to send emails both automatically and manually. The reservation system allows users to send emails directly from the template library or edit them first and then send. For example, after a guest leaves, an automated email can be sent thanking the guest for their visit and asking them to leave a review. In addition, when creating an invoice, it is possible to send it to all persons and/or companies linked to the reservation.

Email marketing in 2023

Email marketing still remains relevant and effective in 2023. By using email marketing strategically, you can increase your customer base, stimulate engagement and promote successful rental transactions. By making smart use of automation in your email marketing strategy, you can take your rental business to new heights and stay ahead of the competition. Interactive emails can also help increase the involvement of your target group. Thanks to image carousels and galleries, you can give your target group a glimpse into your rental offering. In addition, they attract attention and you can collect more valuable data through quizzes and polls. Many people read their email on a mobile device. Optimizing emails for mobile telephony or on a tablet is therefore very important. Provide a responsive design, clear text and large buttons that are easy to click. Don't forget the privacy legislation. By complying with the GDPR rules, you build trust with your customers and prevent legal problems. As a rental company you cannot stay behind and with these email marketing trends you can take your marketing to the next level.

Try i-Reserve now for 30 days and see what it can do for your company

In short, by using an online reservation system you can take your email marketing to a higher level. Try i-Reserve 30 days and see for yourself what it can do for your company.