Increase your turnover with the online sale of gift vouchers in December

The value of gift vouchers

We have previously written an article about the power of gift vouchers and discount codes . But during the month of December we want to highlight the power of gift vouchers once again. At i-Reserve we see every day how companies in the leisure sector benefit from the smart use of gift vouchers. Let's take a look at some of the key benefits.

First, and probably most obvious, gift certificates can directly help increase your sales. How? When a customer purchases a gift card, it guarantees a future purchase from your company. In addition, research has shown that customers often spend more than the value of their gift card, resulting in additional income for you.

But it's not just about direct sales. Gift vouchers can also be a good way to attract new customers. When someone receives a gift card, he or she is encouraged to visit your business, perhaps for the first time. This gives you the opportunity to make a good first impression and win a new customer.

Finally, gift vouchers can help promote customer loyalty By offering a gift certificate after a previous visit or on a special occasion, you give your customers a reason to visit your business, even if they may not need anything at the time.

Gift vouchers are more than just a nice extra; they are a strategic tool that, if used properly, can lead to increased sales, new customers and improved customer loyalty.

Why sell gift vouchers online?

Nowadays, selling gift vouchers online is no longer an option, but has become necessary for a company to continue to exist leisure sector But why exactly? Why should you also sell your gift vouchers online in addition to offline?

First of all, there is of course the convenience for the customer. In our busy lives, we mainly want things that save us time and effort. And online shopping does just that. Imagine this: it's the night before a birthday and you forgot to buy a gift. Don't worry, you can just go to the site, buy a gift voucher and have it sent directly by email. It's quick, easy and you don't even have to leave your house.

In addition, online sales offer you the opportunity to reach a much larger audience. With a physical store you are limited to the people in your immediate vicinity. But with an online store? The whole world is your market. Whether you have customers on the other side of town or on the other side of the province, everyone can easily buy your gift vouchers. So is someone looking for a gift for an acquaintance down the road or perhaps for a family weekend away? They can also easily purchase your gift voucher.

And let's not forget that online sales give you the opportunity to increase after-hours sales. With a traditional store you are limited to the hours you are open. But an online store is always open. This means that customers can make a purchase at any time of the day (or night), which can lead to a significant increase in sales.

Gift vouchers and December

The holidays are a fun and hectic time, filled with joy, light and... gifts! It's no secret that online sales peak during this period, and this certainly applies to gift vouchers as well. Whether it's a last-minute gift for that difficult friend or a well-considered choice for a father, mother or friend, gift vouchers are a popular choice during the holidays.

But why are gift vouchers so popular during the holidays? One reason is again convenience. Gift vouchers take the pressure off finding the 'perfect' gift. They offer the recipient the freedom to choose something they really want or need, while giving the giver the assurance that their gift will be appreciated. In addition, the versatility of gift vouchers plays a major role. They can be used on a wide range of products or services, meaning there is a perfect gift voucher for everyone, regardless of their interests or tastes.

But how do you ensure that you make the most of this festive month as an entrepreneur? By optimizing your gift voucher strategy during this period, you can not only increase your sales, but also attract new customers and keep existing customers satisfied. And isn't that the best gift you can give your company?

• Actively promote your gift vouchers, both online and offline.
• Make sure your customers know they are available and what the benefits are.
• Offer different values ​​to meet different budgets.
• Make purchasing gift vouchers as simple and easy as possible. Online sales via the reservation system can help enormously with this.

Gift voucher module from i-Reserve

At i-Reserve we understand how important the online sale of gift vouchers is. That is why you can enable the online sale of gift vouchers
Gift Voucher module This way you can easily increase turnover via the reservation system. So how does this work? Let's start at the beginning; what is a gift voucher in our system? Within this article we have focused on gift vouchers to give as a gift. But within i-Reserve's gift voucher module, a gift voucher is seen as a versatile instrument. Customers can purchase a gift voucher to give as a gift, or they can benefit from discounts by using gift vouchers. Businesses can also create and distribute gift certificates to both existing and potential customers as a way to promote their services. Another application is the use of gift vouchers as vouchers - for example when a customer pays in advance and later cancels a reservation.

Is it easy to create a gift voucher within i-Reserve?

Creating a gift voucher in the i-Reserve reservation system is quite simple, all you have to do is follow the steps below.
Set up a gift voucher type: Before you can create a gift voucher, a gift voucher type must be set up. A gift voucher type is, for example, a Christmas promotion or series with gift vouchers. You give this type of gift voucher certain properties such as the validity period and the price. You can then create different gift vouchers under this type.

Creating gift vouchers: Once a gift voucher type has been created, you can create gift vouchers. Various settings are available in the 'New gift voucher' creation screen. You can create multiple gift vouchers at the same time, which means that multiple unique codes are generated. You can also set a fixed amount or a discount percentage for the value of the gift voucher.

Link gift vouchers: After the gift voucher has been created, it can be linked to a customer. Linking the gift voucher makes it easier to send the voucher to the customer via the gift voucher dashboard. Another advantage of linking the gift voucher is that an overview can be added to a customer's dashboard, containing an overview of the (used) gift vouchers.

With these steps you can create and send or sell gift vouchers within the i-Reserve reservation system.

Start selling gift vouchers immediately

Gift vouchers can therefore be a powerful tool for your company. They provide convenience for your customers, help broaden your market and can boost sales, especially during peak periods such as the holidays. Implementing an online reservation system such as i-Reserve can make this process easier. So definitely consider selling gift cards online as a way to support the growth and success of your business. Do you need help setting up gift vouchers within i-Reserve or would you like to know more about the options? Please contact us, we will be happy to help you.