The Instagram reservation button: a game changer for rental companies

What is the Instagram reserve button?

The "Reserve" button is a feature that allows you to offer customers the opportunity to make a reservation directly through your Instagram profile. This button can be added to your profile in just a few steps and is a great way to simplify the booking process and increase your conversion rates.

On your Instagram profile, this button will appear next to the standard buttons such as "Follow" and "Post". When a user clicks the reservation button, he or she will be redirected to a booking page where they can make a reservation without having to leave the Instagram app. This makes the process easier and faster for the customer, which can lead to more bookings.

Benefits of the Instagram reservation button

Using the Instagram reservation button can provide several benefits for rental companies. Here are some key benefits that come with using this feature:

1. Convenience for customers: Today, customers expect quick and easy ways to book services. The Instagram “Reserve” button allows customers to seamlessly make a reservation without leaving the Instagram app. This not only makes the reservation process faster, but also more convenient for the customer, which can lead to better customer experience.
2. Increased direct bookings: The "Reserve" button also makes it easy for customers to make a reservation immediately, increasing the likelihood of direct bookings. Furthermore, as a company you can customize the button to your specific needs, allowing you to promote specific services or products.
3. Improved visibility of available rental items: By using the "Reserve" button, your business can prominently display your available rental options. This can help grab the attention of your potential customers and encourage them to make a reservation.
4. Better customer data: When customers make a reservation via the Reserve Button, you can collect valuable customer data. This data can then be used to refine marketing strategies and create personalized offers.
5. Increased Online Visibility: With over a billion users worldwide, Instagram gives you a huge platform to increase visibility. By using the "Reserve" button you can strengthen your presence on Instagram and reach a wider audience.

How can you set the Instagram reservation button?

Setting up the Instagram reservation button is very easy and can be completed in just a few steps.

1. Business profile: To start, you need to make sure that your Instagram account is a business profile. If this is not already the case, you can change this in your account settings.
2. Edit profile: Go to your Instagram profile and tap 'Edit Profile'. Here you will find various options to customize your profile.
3. Add action buttons: Scroll down until you see 'Action buttons'. Tap this to add a new action button to your profile.
4. Select a reservation button: In the list of available action buttons, select 'Reserve' or 'book now'.
5. Choose a booking service: Next, you'll need to select a booking service you want to integrate with. There are several services available, so choose the one that best suits your business needs.
6. Complete integration: Follow the instructions to complete integration with the chosen booking service. Once this is done, your Reserve Button will be ready to use.

Now that you've set up the Instagram Reserve button, here are some tips to optimize this feature:

1. Promote the button: Make your followers aware of the new feature by posting a message announcing that they can now make reservations directly through Instagram.
2. Use attractive visuals: Instagram is a visual platform, so make sure you use attractive photos and videos to promote your available rental items.
3. Offer special offers: Encourage users to use the Book button by offering special offers or discounts for bookings made through Instagram.

Also optimize your reservations with the reservation button on Instagram

The Instagram booking button offers you the opportunity to increase your online presence, make the booking process even easier and collect valuable customer data. Using this feature can lead to an increase in direct bookings, improved visibility of rental items and ultimately increased revenue.