7 tips to be found better in Google Maps

What is local SEO?

Local SEO, short for local search engine optimization, is an effective marketing strategy to increase a company's local visibility in search engines such as Google. It involves linking a specific keyword to a specific location. This is especially useful if, for example, you have a rental company that is active in a specific location or region. If you were to use just the keyword, you would disappear among countless providers providing the same service. However, by linking your location to the keyword, the search results become much more relevant and concrete. This significantly increases the chance that a potential customer will come to you.

Why is Local SEO important for rental companies?

For rental companies, Local SEO has become increasingly important as more and more users conduct their searches within a specific area to find a product or service. This area is often close to home, but they may also search during their holidays. As a landlord, Local SEO allows you to respond to the growing need of users to find a suitable provider in their own area. By targeting your website on local search terms, you can ensure that it is found easily and you can reach a large number of users that you might otherwise miss. This makes Local SEO an essential marketing strategy for rental companies looking to grow.

7 tips for better visibility in Google Maps

To attract more visitors to your company, it is therefore important that you are clearly visible in Google Maps. There are a number of tips you can apply to obtain optimal results.

Tip 1: Optimize your company profile in Google

To get started with Local SEO, optimizing your company profile in Google is essential. If you don't have a company profile yet, you can create one for free via this link . Filling in your company details, such as the company name, address and contact details, is an important first step in optimizing your profile. The more complete and accurate your information is, the better you will be found in search engines. A good company description should not be missing and should include local searches to be found better. By also using photos you can make your profile more personal and attractive to potential customers.

Tip 2: Choose the right category in your company profile

In your Google business profile you can choose a main category and several subcategories that closely match your offering. It is important to think about this carefully and choose categories that are relevant to your business. Choosing multiple categories can increase the chance of being found. It is also useful to look at the categories chosen by your competitors. This can help you find categories you might otherwise have overlooked.

Tip 3: Ask your customers for reviews and respond with the right keywords

Reviews per company are also shown on the Google Maps page with results of a search query. The more good reviews, the higher the chance that you will score well with your company. For this reason, it is a good idea to ask your customers for reviews. Of course, this is also possible via the i-Reserve reservation system . It is advisable to regularly respond to the experiences of your customers. This can sometimes be difficult if you have received a negative review, but then it is important to show how you deal with such issues. This way you create a feeling of reliability. Using keywords in your response can also help you increase findability. See every review as original content, because that is how search engines see it.

Tip 4: Use posts

Another way to get better visibility on Google is to use Google posts. This feature allows you as an entrepreneur to highlight and promote specific services or products through text, photos and videos. You can also use this to draw attention to special promotions or offers. Most importantly, Google posts offer the opportunity to increase interaction with (potential) customers and ultimately generate more sales. Therefore, look for ways to make each post as attractive as possible so that it piques the interest of visitors. Posting through this feature increases reliability and creates an excellent way to communicate with users.

Tip 5: Use links from business directories

Another tip to be found better is to register with various business directories. This is an effective way to gain visibility because many people use these guides to find a particular product or service. Moreover, you can get a backlink to your website through business directories, which can increase the authority of your website. This can lead to a higher position in searches and more traffic to your website. Make sure that the business directories are relevant to your niche and that the information in your company profile is up to date. This way you have the greatest chance of being found by potential customers.

Tip 6: Optimize your website at your location

For optimal results in the field of Local SEO, it is important to optimize your website correctly. This starts with listing your company name, address details and telephone number on every page of the website. This ensures that search engines can better match your business with local user searches. Furthermore, you should use local keywords in the content. This means using specific keywords that you know potential customers will use in combination with your location. This could be, for example, a district, city or province. You can think of keywords such as: for example; Glowgolf Eindhoven or rent a meeting room in Hoorn. It is also wise to dedicate certain pages of your website to specific products or services that you offer locally. This means, for example, that you need to create a specific page for each rental property, with local keywords in the text. This increases the chance that your website will rank high in local searches. Finally, internal links also help your visitors find the right information faster and in a more targeted manner. Also use local searches in internal links.

Tip 7: Advertising in Google

Do you want to increase your reach? Then consider advertising in Google Maps. This offers the advantage that potential customers can contact you directly as a landlord, in addition to the fact that they are linked to your own (local) page. It is a small investment that will easily pay for itself, as this way you will stand out even more in the search results.

Knowing more?

Would you like to know more about how you can use the i-Reserve reservation system to increase your SEO? Contact us or try i-Reserve 30 days .