From flash sales to bundle discounts; which discount strategy do you use for Black Friday?

Flash Sales

Flash Sales are promotions that entice consumers with exclusive offers that are only available for a limited time. This idea revolves around a sense of urgency, making customers more likely to make a purchase before time runs out. A good example of companies that have put flash sales to good use is Amazon with its world-famous Prime Day, where numerous products are offered at discounted prices for a limited number of hours. For consumers, flash sales offer the opportunity to obtain products or services at a fraction of the price, while sellers benefit from a significant increase in sales in a short period of time. These strategic discounts keep customers coming back and experience a sense of exclusivity, which can increase brand loyalty.

Flash sales are also a smart move for service companies. Imagine that a course provider offers a special price for a course that is only valid for that day. Or a meeting room that is rented out at a discount for specific time slots. Bowling alleys can capitalize on Black Friday by offering discounts for certain hours. Such an approach immediately attracts attention and ensures that customers book quickly, afraid of missing out on the offer. You can even organize a discount week, where you put a different service in the spotlight every day. This not only attracts new customers, but also makes existing customers enthusiastic to make more use of your services, which ultimately gives your sales a significant boost.

Bundle discounts

Bundle discounts are a smart way to offer multiple products or services together for a lower price than if you bought them separately. These types of offers encourage customers to buy more because they get more value for their money, also known as cross-selling . During Black Friday you often see bundles such as a TV with a soundbar, or items of clothing that together form a complete outfit. Such bundles give customers the chance to get more at an attractive price, making their shopping experience more enjoyable. For sellers, bundle discounts are a great way to boost sales because customers are more likely to make larger purchases. This not only ensures higher sales, but also satisfied customers who feel like they have gotten a good deal.

Bundle discounts can also work perfectly for services such as renting a bowling alley , meeting room, tours, courses and tennis courts. By combining different services into attractive packages, customers are encouraged to book more at the same time. For example, consider a discount for booking a meeting room with catering, or a sports club that offers a package with tennis court rental and a beginners course. Offers like these make it more attractive for customers to purchase multiple services, because they get more value in return. For example, companies that offer tours can combine a tour with a workshop to enrich the experience. These bundle discounts make customers feel rewarded for their larger purchases, which encourages repeat purchases.

Other discount strategies

In addition to flash sales and bundle discounts, there are several other discount strategies you can use to make your Black Friday offer more attractive.

• 1+1 free: These offers are another popular tactic, where customers get a second product or service for free or at a reduced price when they purchase the first. This approach encourages your customers to buy more, which can result in higher sales figures.
• Early bird discounts: Offer additional discounts for customers who book early in the morning. This can boost bookings right from the start of the day and build the momentum of your Black Friday promotion. Customers also feel the urgency to book quickly before they miss out on the offer.
• Loyalty discounts: Reward returning customers with special discounts or a free addition to their next booking. This strengthens the customer relationship and encourages repeat bookings.

Apply discount within i-Reserve

i-Reserve reservation system you can easily apply and manage Black Friday discounts, which helps you take full advantage of this day. Whether you opt for simple discounts , such as a fixed amount or percentage, or for more complex surcharges that depend on specific conditions, i-Reserve offers the flexibility you need. So whatever strategy you choose, with i-Reserve you can easily keep an overview and effortlessly apply the desired discounts during Black Friday.

How are you going to take full advantage of Black Friday?

When choosing the best discount strategy, it is important to keep your personal preferences and goals in mind. What works for one person doesn't necessarily work for another. It's important to consider what best suits your needs and those of your customers. But whichever you choose, you can use the i-Reserve reservation system to use your discounts. Would you like to know more about applying discounts in our reservation system? Contact us and we will be happy to help you .