For example, you use QR codes for more reservations of your meeting room

The convenience of QR codes

But first, why are QR codes so ideal? Simple! They offer your visitors access to the information or benefits that they did not know they were looking for, without hassle. I think in: a quiet terrace during the lunch break, a relaxed walk in the park, or maybe a break moment with a fresh smoothie. They see an interesting advertisement and with one scan on their phone, potential customers immediately discover your summer promotions, book a space, or they claim that tasty discount. Do not fill in forms, no complicated procedures - just convenience, exactly where and when they want. QR codes not only make your offer more attractive, but also more accessible. And that fast, effortless interaction? That is exactly what your customers appreciate. Ready to discover how?

Think summer exclusive benefits

So how can you seduce people to choose your location? Exclusive summer offers are often the way to attract their attention. Put QR codes on stickers or flyers that lead to a hidden page with special deals. For example:

• Free smoothies or ice coffee for meeting participants.
• A summer discount on a day part.
• Extras such as free use of a roof terrace or garden.

Then share these flyers or stickers with local coffee tents or terraces that are often visited by the business world. This way you reach a target group that may not immediately think of your company, but will be interested in those summer extras. Focus on these flyers on the client's pain point - nobody likes to sit inside with good weather - and offers a suitable solution for this.

Make meetings fun with interactive content

Summer or not, working must happen anyway. But why not offer that in a playful and unique way? Make an offline marketing campaign with a QR code that gives access to an interactive, inspiring experience. For example:

• Virtual tours of your rooms. Let people experience how light and spacious your location is, even without having to come by.
• A quiz or game with which potential customers can win a summer company outing with you.
• Inspirative tips or content such as “the best ways to stay energetic during a summer meeting.

For example, you can share this content on billboards and make it accessible with a QR code. Your visitors become curious about the experience you offer, and who knows ... they will book a room tomorrow.

Work together with local entrepreneurs

Have you ever thought of a collaboration with your neighborhood? Especially in the summer you can use the unique options that your location and environment offer. For example, you can create a combi deal and advertise this via flyers or billboards with a QR code. You can also print flyers with a QR code to this collaboration and place it at both locations. For example:

• A collaboration with a company that offers city walks
• A deal with a local restaurant where your customers can score a lunch menu on the terrace.
• Collaborations with yoga teachers, photographers or ice sellers who give your meetings a unique twist.

These partnerships not only make your company feel fresher in the summer, but also offer your guests a complete summer experience. You also use your partner's customer base and you reach customers who may not know you yet.

WEK Curiosity among passers-by with smart QR codes

Make sure your location stands out, just from the outside. Have you ever considered placing posters with QR codes around your building or at busy places? Think of:

• Posters with the slogan “This is how we make your meetings unforgettable ... Scan and discover how. Add some reviews so that people are curious to discover.
• QR codes linked to a short video in which you show how relaxed a meeting can be with you, complete with air conditioning, fresh drinks and summer snacks.

Make your secret weapon from curiosity. After all, the great thing about QR codes is that people cannot leave to scan and discover.

How do you make a QR code?

Now that you may be convinced of the benefits of a QR code, the following question is; How do you actually make this? Creating a QR code is very easy and requires no technical knowledge. Follow these steps:

1. Choose a QR code generator: Free tools such as QR code Generator, QR code Monkey or Canva are good choices.
2. Enter your URL: this can be the booking URL or a special landing page that you have made.
3. Adjust the QR code: Add your colors or logo to make it more attractive. Make sure that the code remains good.
4. Download your code: Choose a high -quality file type, such as PNG.

Another small tip; It is important to make clear customers in your advertisement how QR codes work, since not everyone is familiar with it. For example, add a short text in addition to the code, such as "scan your camera to make a reservation", so that it is immediately clear what needs to be done. In addition, always check whether the QR code works before you have it printed or published, so that you prevent unpleasant surprises.

QR codes and the i-Reserve reservation system

With the combination of QR codes and our i-Reserve reservation system you can make booking your meeting rooms easier than ever. Each meeting room in the system has its own booking page, which means that with a specific QR code customers you can lead directly to the right page. Place these QR codes on flyers, posters or other marketing expressions, so that customers with one scan immediately end up in the booking process. No hassle with search or navigating, but reserve directly and accessible at any time. This ease of use lowers the threshold for booking and at the same time increases the chance of more reservations, because you respond exactly to the wishes of modern, convenience-oriented customers.
In addition, QR codes can significantly simplify the check-in process for customers.
Consider, for example, a QR code that can easily be scanned upon arrival, after which it is immediately visible who the customer is and what order he or she has placed. This ensures a smooth and personal reception, without extra actions or waiting time.
Do you want more inspiration or examples of how you can apply this? Feel free to look further via this link.

Get started!

So what would you like to do with QR codes this summer? What unique experience will you soon offer with which you bring in new and customers and that you return? Let your creativity run free, respond to the summer atmosphere, and make your location the place where everyone wants to be.
Want to get started? Start small, test different ideas and discover what works best for your meeting rooms.