“Do you speak English?”: effortlessly manage tours in multiple languages
You know how it is. The guide enthusiastically launches into his story about the historic city center. The group listens attentively, laughing at a joke. Except for that one couple in the back. They look at each other questioningly, whisper something, and then cautiously raise a hand: "Excuse me, is this the English tour?"
Oops. An Italian couple in the Dutch group. Result: the guide has to improvise, the group has to wait, or the couple leaves disappointed. Painful for the guests, and annoying for you.
As a tour provider, you want to be hospitable. Offering tours in English, German, Spanish, or French is a great service that significantly expands your reach. But logistically, it's often a headache. How do you ensure that the right nationality is with the right guide at the right time? Without having to spend the whole day playing policeman in the group assignments?
The answer is simple: let the visitor do the work. With the smart 'Search & Book' function in i-Reserve you can prevent language confusion right from the start.
Filtering at the gate (Your website)
Confusion often arises because a booking module is unclear. There's a list of times: 10:00 AM, 12:00 PM, and 2:00 PM. The tourist clicks on 12:00 PM because it's convenient for lunch, without realizing that this is the German-language tour. i-Reserve handles this differently. You can design your booking dialog so that the customer first filters by what's important to them.
You add 'Language' as a specific feature to your activities. Customers will then see a clear menu on your website:
- Select language: English / Deutsch / Nederlands
- Select location: Amsterdam / Utrecht
If the customer selects 'English,' the system will only show the time slots linked to an English-speaking guide. Dutch tours for that day will be neatly hidden or filtered.
Clarity for the visitor
This may sound like a small technical detail, but the impact on the customer experience is huge.
The visitor is in control. They're specifically looking for an experience they can understand. By filtering for themselves, you create the right expectations.
- He immediately sees: "Ah, there's an English tour at 2 p.m."
- He books with confidence.
- He is ready on time and in the right place.
No surprises, no disappointments.
Rest for the guide
This is also a relief for your guides. Nothing is more tiring than having to constantly translate a tour because the group is mixed, even though that wasn't the intention.
Because the language is a characteristic of the activity, the guide will also see this reflected in his schedule or on the dashboard.
- Guide Jan sees in his app: 2:00 PM, City walk (EN).
- He knows, “Okay, switch on, we're going in English.”
This allows the guide to prepare and focus on his story, instead of managing the group composition.
More than just language
The power of the Search & Book feature doesn't stop at language. You can filter by anything relevant to your tours.
Do you offer tours at different locations? Let customers choose between "City Center" and "Port" first. Do you offer special family tours versus expert tours? Create a filter for that.
The principle remains the same: you help the customer see the forest for the trees. You offer the selection, the customer filters out the clutter and is left with exactly what they're looking for.
You provide the hospitality, we take care of the layout
Hosting international guests is wonderful. It adds atmosphere and allure to your tours. Don't let logistical glitches ruin that experience.
By cleverly designing your booking process with language filters, you create a professional image. The Italian guide sits with the Italian guide, the Dutch guide with the Dutch guide. And you? All you have to do is make sure the coffee is ready. In any language.
Do you also want to get rid of the language struggle?
Curious how to implement a search filter like this on your website? We'd love to show you just how flexible i-Reserve is. Try i-Reserve free for 30 days . Create your first multilingual tour and experience how easy it is when everyone understands each other.
