5 Cross-selling techniques to increase the turnover of your bowling alley

What is cross selling?

Cross-selling is actually just a smart sales strategy where you encourage customers to buy other matching products or services in addition to what they actually wanted. It is super effective and can really help to significantly increase your company's turnover!

The idea behind cross-selling is that customers who have already purchased a product or service from you are probably also interested in other offers that match this well. For example, if a customer rents a bowling alley, they might also want to rent shoes, buy some snacks or drinks.

Cross-selling can also help increase customer satisfaction When customers see that you're making an effort to offer them products and services that improve their experience, they're likely to have a more positive view of your company and return more often.

It's important to note that successful cross-selling requires you to truly understand your customers – you need to know what they want and need, and how your offers fit into that. This means that you need to know your products and services well and focus strongly on customer service.

Why is cross-selling important for bowling alleys?

Cross-selling is super important for bowling alleys for several reasons. First of all, it can significantly increase sales. By offering customers additional products or services, such as food and drinks, shoe rentals or even party packages, a bowling center earn more per customer. This is not only good for the bottom line, but it also helps to ensure the financial stability of the company.

Second, cross-selling can increase customer satisfaction. When customers see a company improving their experience by offering relevant products or services, they may form a more positive image of the company. This can lead to higher customer satisfaction scores and positive word of mouth, which in turn can lead to more customers.

Finally, cross-selling can help improve customer retention. If customers have a great experience at a bowling alley and feel like they get their money's worth, they are more likely to return. This is especially important in a competitive market, where companies have to fight for every customer.

7 effective cross-selling techniques for your bowling alley

Technique 1: Create bundles: Combine related products or services into one package. For example, you can make a bundle that includes an hour of bowling, shoe rental and a nice meal. This gives customers the convenience and value they are looking for, and increases the likelihood that they will make a purchase.

Creating bundles is a really great way to give your customers more value for their money and increase your sales at the same time. It's all about cleverly combining products or services in one package, so that your customers really benefit from it.

These types of packages are very convenient (customers don't have to think about what they need, it's all already taken care of for them). And they offer value too! Bundles are usually offered at a lower price than if customers bought everything separately.

It really is a win-win situation. Customers feel they are getting a good deal and are much more likely to buy. And for you as a company it is an opportunity to sell multiple products or services at the same time. So it's definitely worth considering how you can implement bundles in your own bowling alley.

Technique 2: Promote at the checkout: When customers pay or make a reservation, you can also offer additional products or services. Think of something tasty to eat or drink, or perhaps a complete event package.

Let's take a look at how this works in regards to an online bowling alley reservation. When customers reserve a job online, they are already in a buying mood. They have decided to come bowling at your bowling alley and are willing to pay for it. Now is the perfect time to offer additional products or services that can improve their experience. It is effective to also promote additional products or services at the online checkout. This improves the customer experience and stimulates your sales. This tactic is widely used across industries, from e-commerce stores to online reservation systems.

For example, in addition to reserving the court, you can also give them the option to order snacks and drinks ready when they arrive. This makes saves them time upon arrival. Event packages are also a great option to promote at the online checkout. Imagine a customer reserves a lane for a birthday party, you can offer a package that includes bowling, food and maybe even a party space. This makes planning the party much easier for the customer and ensures a great and complete experience.

The most important thing to remember is that when promoting at the checkout, the focus is on improving the customer experience. By offering relevant and valuable extras, you can not only boost your sales, but also leave a positive impression on your customers.

Technique 3: Use digital marketing: Send personalized emails or text messages to customers with great offers on additional products or services based on their previous purchases.

Digital marketing is an effective way to promote your bowling alley and generate additional income. One of the most powerful techniques you can use is sending personalized emails or text messages to customers. These messages may include offers for additional products or services based on their previous purchases.

Imagine that a customer has reserved a bowling alley through your website. That gives you valuable information about this customer: they love bowling and are willing to spend time and money on this activity.

Now you can use this information to send a personal email or text message. Maybe they haven't purchased snacks or drinks with their reservation in the past. You can send them an offer for a discount on a snack pack that they can add to their next reservation. Or maybe they only have jobs reserved during slow times. You can send them a special offer for busy times to encourage them to come bowling even then.

The great thing about this approach is that it really is about delivering value to the customer. You offer them offers that match their interests and needs, based on their previous interactions with your company. This shows that you care about what they want and that you are willing to go the extra mile for a great experience.

In addition, this technology is also good for your company. It not only helps to generate extra income, but can also increase customer satisfaction and loyalty. Customers who feel valued and understood are more likely to return and recommend your bowling alley to others.

Technique 4: Offer Loyalty Programs: We've mentioned it a few times before, but customers who feel valued are more likely to make additional purchases. Consider offering loyalty programs that offer discounts or rewards for recurring purchases.

Offering a loyalty program can be a great way to encourage customers to keep coming back to your bowling alley and make additional purchases. These programs make customers feel valued and recognized for their loyal visits, making them more likely to keep coming back.

A loyalty program can be set up in different ways. For example, you could use a points system where customers earn points for every reservation they make or for every dollar they spend at your establishment. These points can then be used to get discounts on future reservations, free snacks or drinks, or even exclusive experiences like private parties or pro bowling lessons.

You can also create different levels within your loyalty program to provide extra motivation. For example, customers who achieve a certain number of points within a certain period of time can be "upgraded" to a higher level with even more benefits.

It is important that the loyalty program is easy to understand and use. Make sure customers understand how to earn and redeem points, and make the process of doing so simple. This increases the chance that customers will actively participate in the program and use it regularly.

Technique 5: Implement seasonal cross-selling: Adjust your cross-selling strategy for different seasons or events. For example, during the holidays you can offer special bundles or discounts.

Adding seasonal cross-selling is a smart way to get more online reservations for your bowling alley and boost sales of additional products or services. Adjust your cross-selling for different seasons or events. This creates a sense of urgency and exclusivity among your customers.

For example, let's look at the holidays. It is a time when many people are looking for fun things to do with family or friends. You can respond to this by offering special holiday bundles. How about a bundle with a bowling alley reservation, a festive snack plate and a round of Christmas cocktails? Such bundles are not only appealing to customers looking for a simple and fun way to celebrate the holidays, but they can also boost your sales by encouraging customers to spend more than they originally planned.

Seasonal cross-selling can also be effective at other events or times of the year. During the summer months, for example, you can offer special packages for children's parties, including a bowling alley reservation, a pizza party and maybe even an ice cream cake.

The most important thing about seasonal cross-selling is that it must be relevant and valuable to the customer. Think about what your customers are likely to want or need at different times of the year and tailor your offering accordingly. This way you can both provide your customers with a great experience and boost your sales.

With these 5 techniques you can effectively implement cross-selling techniques in your bowling alley. The most important thing is to keep experimenting and learning what works best for your specific business and customers.

Cross-selling via the i-Reserve reservation system

The i-Reserve reservation system offers all kinds of cross-selling options . With our system, your customers can easily add additional products to their reservation, giving them a more personal and cool experience.

Imagine that a customer reserves a bowling alley with you. The i-Reserve system can then propose additional options to them, such as adding a lunch or dinner, renting special bowling shoes, or even booking an extra hour of bowling fun.

In addition i-Reserve also offers the option of offering discounts and incentives to stimulate cross-selling. Perhaps you can offer customers a discount if they add a certain number of additional products to their reservation, or perhaps you can offer them a free round of drinks as a reward for making a large reservation.

The great thing about these cross-selling strategies is that they are not only good for your business, but also for your customers. They help you increase your revenue, while giving your customers the opportunity to get more out of their reservation and have an even better bowling experience. It's a win-win situation that everyone can appreciate.

Knowing more? Contact us

Do you want to increase the turnover of your bowling alley? Then try cross-selling techniques such as bundles, checkout promotions, digital marketing, loyalty programs and seasonal cross-selling. These strategies can really help improve your customer base and your bottom line. i-Reserve 's online reservation system you have all the tools to start cross-selling today. Would you like to know more about how you can use the i-Reserve reservation system for cross-selling? Contact us today